Simon Cowell has reportedly ditched his for the last 10 months in a move to improve his sense of wellbeing, and Chris Evans can’t get through a radio show without telling listeners how much better he feels after his self-imposed mobile phone ban. Aside from having a team of PA’s. PR’s and Assistants to pick up an important message or urgent-can’t wait-has to be answered now emails – are we going to really start seeing a trend for losing the phone and becoming more mentally mobile??
Writer Matt Haig is one of the latest people to be featured in the National press proclaiming the trials of going non-mobile, prompting more debate on ‘to mobile or not to mobile’.
Whatever your preference, and there is no doubt that not staring at a mobile all the time is a good thing, we need to look at the rulebook again when it comes to targeting. Mobile usage has historically been on the increase, with Social Media platforms such as LinkedIn allowing very clear options when it comes to getting a message into the right hands. It will be interesting to see what user patterns emerge in this increasingly non-mobile world – and indeed, how long it last!